The latest addition to the ‘Unite’ series of events, Unite Middle East was created after interest was received from both Middle Eastern suppliers and buyers to have an additional event later in the year, but avoiding ATM and WTM. September was the chosen month and it proved to be perfect timing on both sides and looks set to become another annual event.

The Middle East will continue to be included in the annual Unite Indian Ocean & Middle East events.

There were 38 delegates from 29 exhibiting companies representing over 150 hotels, tourist boards, airlines, DMC’s and attractions.

Alexandra Docherty, Director Global Accounts, FRHI Hotels & Resorts
"Thank you so much for organizing yesterday. This was great timing for the event, it allowed us as hoteliers to gauge how September peaks is pacing which means we can adjust our strategy accordingly for the rest of this traditionally strong booking month. The range of buyers was excellent. I had 15 scheduled meetings with the opportunity to network with others. Time and money well invested! Really appreciate all that goes into putting together such an event."

There were 37 delegates from 31 UK tour operating companies.

Nikki Hain, Premier Holidays
"As with all of the Unite’s I have been to, it was so well organised and such a great day for meeting lots of suppliers in one place, many of which I don’t normally get the chance to see so it was really productive."