The original and well-established 'one-stop-shop' event for UK and European based tour operators to hold informal, pre-booked, one-to-one meetings with tourist boards, hoteliers, representation companies, airlines, ground handlers and car hire companies from the Caribbean region.

The date ties in with ITB, Berlin which allows the overseas contingencies to attend both events optimising their time in Europe.

There were over 120 delegates from 80 exhibiting companies representing over 300 hotels, airlines, tourist boards, associations, ground handlers and car hire companies.

Testimonial from Jean-Marc Flambert, Director of Marketing - UK & Europe, Saint Lucia Tourist Board: "Unite continues to be the most useful and cost effective event in the UK for meeting with key tour operators. Count us in year after year!"

There were just under 100 delegates from 68 tour operating companies from the UK and Europe.

Testimonial from Caroline Beckett, Product Manager Caribbean, Canada, North America, South America, Maldives, Sri Lanka & Cruise, Elegant Resorts:
"Unite Caribbean is now a yearly must do in my diary, it is one day of focussed pre-scheduled appointments at a really convenient time for both operators and suppliers alike. Its also great that it is so accessible and cost effective for everyone attending. It has introduced me to some exciting new suppliers who I may never have had the opportunity to meet at the much larger shows as well as finalising contracting and marketing for the coming year with existing suppliers. Attending a show that is so well organised and so simple to navigate is a real treat."

The 2011 event was sponsored by the Saint Lucia Tourist Board, Travel Weekly and the Caribbean Tourism Organisation.