Next Event

Unite USA

Tuesday 10th March 2026

Introduced in 2014, this is the ‘one-stop-shop’ event for UK and European-based tour operators and US suppliers: tourist boards, hoteliers, representation companies, airlines, ground handlers and car hire companies.

Held in central London, this popular event provides the perfect platform for the key decision-makers to hold pre-scheduled, one-to-one meetings at the start of the busy contracting period

The 2026 event will take place on Tuesday 10th March at the QE II Centre, Westminster, London.

 

Register your interest

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Previous Event Highlights

2025 Exhibitors

There were 84 delegates from 66 exhibiting companies representing over 100 hotels, airlines, tourist boards, associations and attractions.

2025 Buyers

There were 84 delegates with 70 separate diaries.

2025 Venue

The 2025 event took place at The QE II Centre, Westminster, London.

Costs

There is no cost for the ‘Buyers’ (tour operators) and an affordable cost to the ‘Exhibitors’ (suppliers).

Meetings

Meetings are made using an on-line platform in advance of the event directly between the ‘Buyer’ and ‘Exhibitor’ and vice versa. 1,101 pre-scheduled meetings took place.

Coverage

Please click here to view the 2025 video coverage by Selling Travel.

 

Sponsors

What they’re saying about our events…

Utah Office of Tourism

A HUGE thank you to you as well for a successful return to the in person Unite Visit USA 2022. The Utah delegation thought it was a fabulous event and loved being part of it.
Jenni Bridgman
UK & Ireland Account Director - Trade & Representation

Kennedy Space Center

For many years now the Kennedy Space Center team have been attending Unite USA, it has become a staple ingredient in the B2B calendar, perfectly timed giving the opportunity to connect with some key trade partners early in the year. Debbie's attention to detail, creativity and passion for her clients never fails to amaze and we will of course be back in future years, and with Debbie's help we continue to spread the message promoting KSC as human space flight takes the next huge step forward back to the moon and beyond……
Philip Britton
UK Representative

LUSSO

I just wanted to say - thank you and congratulations on running such a brilliant event; Unite USA. It just gets better every time and there was such an impressive range of suppliers. Really good quality meetings and it felt so good to be meeting face to face after all this time. Lunch was great and I loved the new location, right opposite Westminster Abbey.
Sarah Gibbons
Senior Product Manager

San Diego Tourism Authority UK

Thank you so much for another great event Debbie! I had some fantastic meetings and some great leads have come from them - so thank you for your and the team's hard work!
Toni Bohane
Senior Account Manager

Fairmont Century Plaza, Los Angeles

Thank you very much for all you hard work and an amazing show! From the location, organization to the list of attendees, everything was absolutely fantastic. A BIG THANK YOU!
Tina Karimi
Senior Sales Manager

Visit Utah

A quick note from me to say thank you for another excellent Unite Visit USA. It’s always one of the best trade events of the year and this year was no exception.
Jenni Bridgman
UK & Ireland Account Director – Trade & Representation

Travel Solutions

Thanks for organising 5 fantastic events. The Unite events are always some of the most productive days I have in the calendar year. Easy to get to – and the format is perfect! Well done!
Graeme Evans
General Manager

One Traveller

Thank you for arranging another great couple of events: Unite Pacific & Australasia and Unite USA. It was an excellent day and really useful for me to be able to catch up with so many suppliers all in one place.
Tim Greathead
Product Manager

Inspire My Holiday

Thanks for once again having me along at 4 of your Unite events (not 5, sorry!) Without doubt the most well organised and productive events I attend.
Lockie Kerr
Head of Partnerships

Thomas Cook Tourism

Just a quick note to thank you for the last 5 UNITE events. You've smashed it once again. Great mix of clients and really productive meetings. Now for the follow ups!
Dominic Eddon
Head of Media & Partnerships

HAT Marketing

Thanks Debbie for a great event.  Look forward to the next one!
Kevin Brett
Managing Director

Kennedy Space Center Visitor Complex

Thanks. As ever it was great to see everyone and it all worked really well. You have got it down to a fine art!
Philip Britton
Account Director

Visit Cincy

It was an amazing show as always - thank you Debbie for everything - you are THE BEST!
Viara Challier
Director

Stuba / GO Global Travel

A cracking couple of days, with the added bonus of seeing all the ‘Royal’ activity on the Monday. Thanks so much for a great couple of events.
Nigel McShine-Jones
Partnerships Manager

Saga Travel Group

Thank you and it was a pleasure to meet you last week. I found my first Unite USA event to be really enjoyable, useful and very well-organised. Thank you very much!
Robert Stapley
Senior Product Manager

Travel & Tourism Marketing (TTM) Ltd

The team have fed back that it was another very successful Unite USA again, well done and thank you
Jody Hanson
Owner/Chief Trade & Marketing Officer

Rendezvous Roadtrips

Thanks for the invite to attend the Europe and USA Unite events. They were both brilliantly organised as always and provided me with the perfect opportunity to introduce my new business to a wide range of suppliers and destinations.
Graeme Evans
Director

Lusso

Unite USA was once again a great success and I really enjoyed it. All ran like clock work - great venue, and an excellent array of suppliers meant a brilliant day of meetings for me. Thanks for having me / Lusso and I look forward to being there in 2026!
Sarah Gibbons
Senior Product Manager

Teamamerica Inc.

Thank you again for a productive, very well organised day with some great meetings. I have seen some of the comments on the other Unite Events too, congratulations, you should be so proud of what you have achieved with all the Unite Events.
Georgina Horsman
Market Development

US Airtours

The events were a huge success for us... Both Monday and Tuesday were productive and we take a lot from the shows. Thank you again for arranging such great shows, greatly appreciated
David Mclaren
Head of Marketing

Bon Voyage Travel

Just a little note to thank you for all your hard work organising Unite Visit USA – it was once again a terrific event.
Karen Niven
USA Product Manager