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Unite Middle East

Monday 2nd September 2024

Unite Middle East was created in 2016 after interest was received from both Middle Eastern suppliers and buyers to have an additional event later in the year, but avoiding ATM and WTM. September was the chosen month and it proved to be perfect timing on both sides for re-connecting and pushing sales for the last quarter. This has since become another permanent annual event.

The 2023 took place at Leonardo Royal Hotel London City.

Watch this space for details of the 2024 event…

Register your interest

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Previous Event Highlights

2023 Exhibitors

There were 75 delegates from 50 Exhibiting companies representing over 80 hotels, tourist boards, DMC’s and attractions.

2023 Buyers

There were 72 delegates from 63 UK tour operating companies.


2023 Venue

The event took place at Leonardo Royal Hotel London City.


There is no cost for the ‘Buyers’ (tour operators) and an affordable fee to the ‘Exhibitors’ (suppliers).


Meetings are made using an online platform in advance of the event directly between the ‘Buyer’ and ‘Exhibitor’ and vice versa. 859 pre-scheduled meetings took place.


Please click here to view the coverage by Selling Travel.


What they’re saying about our events…

The Oberoi, Dubai

Unite is one of the most productive trade shows I have ever attended; not only you have quality buyers to attend, most importantly the structure of it is very easy for us to follow and manage.
Yammi Yam
Assistant Director of Sales

Kenwood Travel

Unite is consistently one of the best Trade Shows of the year. I love the fact that the meetings are 20 minutes long and there are no interruptions during the conversations unlike other Trade Shows!
Stuart Armsby
Middle East & Sri Lanka Product Manager

Chic Locations

So well organised. Right length of individual meetings, good variety of sellers, highly productive day.
David Kevan
Partner & Product Person

Chaka Travel

Thanks very much for yesterday event, was very good for me and made some brilliant contacts
Richard Mason


I just wanted to say a big thank you for having Shangri-La Hotels & Resorts this year again for your 2021 ReUnite Event. It was my first time attending your event and I must say it was a huge success and I was very impressed by the quality of the appointments and how smooth the event was run with the support of your online platform. It was the perfect way to connect with a number of key Leisure partners to discuss update and opportunities. So, thank you again for your professionalism and delivering such a great event!
Joss Brenon
Account Director Global Sales – Luxury (London)

Beachcomber Tours

An amazing event with a faultless online system – the world has changed and you’ve moved with it with style and efficiency.
Jodi Moon
Product Manager

Ras Al Khaimah Tourism Development Authority

Congratulations once more for offering and delivering such an amazing ReUnite Indian Ocean & Middle East event! Fantastic event from every aspect: organisation, choice of tool, value to all.
Lily Alicabiotis
Market Manager


Well organised once again and thank you for giving us the opportunity to keep in touch with all the suppliers.
Dipti Nana
Product Manager

Le Meridien Al Aqah Beach Resort Fujairah

Thank you for yet another great event! It was awesome to reconnect with our key UK partners.
Alma Alffon Gandhi
Multo Property Director of Sales, Leisure


Thank you so much for a great event. You are always on point and very well organised.
Dee Persaud
Product Manager

Jumeirah Group

Thank you for hosting another amazing Unite! It was a pleasure and a success.
Nicola Smith
Director of Business Development – Leisure UK, Ireland & Scandinavia

Simply Luxury Travel

Yet another great show – and HUGELY beneficial for me.
Fiona Greenhalgh
Product & Marketing Director

JA Resorts & Hotels

Another great Unite Middle East event from the team at Unite Promotions. Brilliantly organised and efficient as ever. Thank you for uniting us once again. We are already looking forward to the next one!
Gill Shannon
Director Leisure Sales UK & Ireland, JA Resorts & Hotels – UK & Ireland Leisure Sales office

Magic Travels

What happens when highly selected buyers meet with highly selected exhibitors? A beyond expectations series of successful meetings. Kudos to Debbie Flannagan for her 2023 Unite Middle East event perfectly organized. It was great to brainstorm, exchange ideas and share exciting new upcoming projects with such valuable parterre.
Francesca Beretta
Sales Director

THG Holidays

Thanks for arranging another excellent Unite Middle East event. Excellent location and hotel that served the day well. Wonderful lunch with wide choice of food options too. Managed to get through twenty official appointments as well as a couple of informal ones over lunch. A very long day, but well worth it.
Tony James
Head of Product

The St Regis Abu Dhabi

Unite Middle East 2023...thank you for allowing us to attend this wonderful event. It was absolutely worth it and we look forward to attending again next year. Hats off to you and the team for perfect execution – it was very enjoyable and productive!
Azura Arumugam
Sales Manager - Leisure Travel

Travel Supermarket

I just wanted to say thank you again for yesterday's Unite Middle East event. It was great for me to attend, meeting loads of new people and people I've spoken to, but never actually met before. I hope to see you again at the next event.
Sam Irvine
Business Development Manager

Emirates Holidays

I just wanted to extend our thanks for your organisation of Unite Middle East, the show continues to gain popularity and we know why, its down to the great organisation and timely planning of the event. The appointments were great and I know me, and Carly mentioned on the day how beneficial the online booking system is and the gong to keep you on time. Look forward to seeing you again at the next.
Victoria Birch
Senior Product Assistant

Arabian Adventures

I just wanted to drop a note to say thank you for a great event! It was great to see you, and the event was really productive, already looking forward to the next one.
Adam E-Masri
Market Manager - UK

Premier Holidays

Once again Debbie you win the prize for the best organised show in the business! If only all shows were like this! Thank you so much as always for a great event and the new location was so much easier too. Until the next one...
Nikki Hain
Product Manager

Caesars Palace Dubai

Many thanks for yet another successful Unite trade event. Invaluable to everyone and never doubt the effort we know is put into this so thank you again!
Andrea Hind
UK Representative

Oliver’s Travels

I just wanted to say a huge thanks for inviting me to Unite Middle East - it was a fantastic event and I came away having met some wonderful new partners and feeling incredibly inspired and excited about Dubai!
Lucy Walton
City Hones & Apartments Product Manager

Sheraton Grand Hotel Dubai

I would like to sincerely thank you and I would like to congratulate you for arranging this amazing event. It was well organized and it has been a very fruitful event for us. I’ve been to several exhibitions, this has been by far most efficient. To name a few; Flow of the event was perfectly organized where buyers do not have to worry in finding the location of exhibitor; Buyers are well handpicked which is exactly what we as a hotel would like to meet; Event cost was very reasonable.
Melojane Agbulos
Sales Manager

Hilton Dubai Palm Jumeirah

I would like to thank you one more time for such a great event! Looking forward to the next Unite!
Tatiana Milkina
Cluster Assistant Director of Sales

Inspire My Holiday

Unite Middle East is always one of the better networking events over the course of the year and this edition was no different. Thanks to Debbie Flannagan for once against organising an event full of attendees who think outside the box and are ready to do business.
Lockie Kerr
Head of Partnerships

JA Resorts & Hotels

Well they did it again! The team from Unite delivered yet another amazing event. With hybrid working patterns being very much the norm these days, face to face meetings are not so easy to come by. This was a great opportunity to meet industry friends and partners. Looking forward to the next one!
Gill Shannon
Marketing Representative UK & Ireland