Next Event

Unite Middle East

Monday 5th September 2022

Unite Middle East was created in 2016 after interest was received from both Middle Eastern suppliers and buyers to have an additional event later in the year, but avoiding ATM and WTM. September was the chosen month and it proved to be perfect timing on both sides for re-connecting and pushing sales for the last quarter. This has since become another permanent annual event.

Unite Middle East 2022 will take place at The Tower Hotel, St Katerine’s Way, London. E1W 1LD

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Previous Event Highlights

2020 Exhibitors

There were 104 delegates from 69 Exhibiting companies representing nearly 80 hotels, tourist boards, DMC’s and attractions.

2020 Buyers

There were 89 delegates from 78 UK tour operating companies.

2020 Venue

ReUnite Indian Ocean & Middle East was held virtually with meetings conducted via an integrated system using Zoom.


There is no cost for the ‘Buyers’ (tour operators) and an affordable fee to the ‘Exhibitors’ (suppliers).


Meetings are made using an online platform in advance of the event directly between the ‘Buyer’ and ‘Exhibitor’ and vice versa. Over 1,100 meetings took place.


Please click here to view the coverage by Selling Travel.


What they’re saying about our events…

The Oberoi, Dubai

Unite is one of the most productive trade shows I have ever attended; not only you have quality buyers to attend, most importantly the structure of it is very easy for us to follow and manage.
Yammi Yam
Assistant Director of Sales

Kenwood Travel

Unite is consistently one of the best Trade Shows of the year. I love the fact that the meetings are 20 minutes long and there are no interruptions during the conversations unlike other Trade Shows!
Stuart Armsby
Middle East & Sri Lanka Product Manager

Chic Locations

So well organised. Right length of individual meetings, good variety of sellers, highly productive day.
David Kevan
Partner & Product Person

Chaka Travel

Thanks very much for yesterday event, was very good for me and made some brilliant contacts
Richard Mason


I just wanted to say a big thank you for having Shangri-La Hotels & Resorts this year again for your 2021 ReUnite Event. It was my first time attending your event and I must say it was a huge success and I was very impressed by the quality of the appointments and how smooth the event was run with the support of your online platform. It was the perfect way to connect with a number of key Leisure partners to discuss update and opportunities. So, thank you again for your professionalism and delivering such a great event!
Joss Brenon
Account Director Global Sales – Luxury (London)

Beachcomber Tours

An amazing event with a faultless online system – the world has changed and you’ve moved with it with style and efficiency.
Jodi Moon
Product Manager

Ras Al Khaimah Tourism Development Authority

Congratulations once more for offering and delivering such an amazing ReUnite Indian Ocean & Middle East event! Fantastic event from every aspect: organisation, choice of tool, value to all.
Lily Alicabiotis
Market Manager


Well organised once again and thank you for giving us the opportunity to keep in touch with all the suppliers.
Dipti Nana
Product Manager

Le Meridien Al Aqah Beach Resort Fujairah

Thank you for yet another great event! It was awesome to reconnect with our key UK partners.
Alma Alffon Gandhi
Multo Property Director of Sales, Leisure


Thank you so much for a great event. You are always on point and very well organised.
Dee Persaud
Product Manager

Jumeirah Group

Thank you for hosting another amazing Unite! It was a pleasure and a success.
Nicola Smith
Director of Business Development – Leisure UK, Ireland & Scandinavia

Simply Luxury Travel

Yet another great show – and HUGELY beneficial for me.
Fiona Greenhalgh
Product & Marketing Director